Reputation and optimization: why communication and PR agencies choose Mediaddress

It's no coincidence that the most important press offices and 80% of the world's largest PR agencies choose to use Mediaddress to operate in Italy.

Adopting Mediaddress for sending press releases helps agencies successfully tackle 3 strategic challenges:

• Doing business in new sectors without starting from scratch with contact research.
• Optimizing workflow to get even new, less experienced team members up and running immediately.
• Ensuring GDPR compliance and data updates with certified standards, without burdening internal operations.

Acquiring a new client operating in a sector not yet covered means expanding the business, but also exposing yourself to potential reputational risk.

Delivering substandard media coverage because the contact list is incomplete cannot be an option.

With an Italy database of 40,000 journalist and outlet contacts and over 600,000 contacts worldwide, Mediaddress guarantees a constantly updated database that covers virtually every sector, with a wealth of information that has no rivals.

Contact profiles include email, phone, role, topics covered, latest published articles, social media accounts and all information about the outlet the journalist works for.

With Mediaddress the agency can immediately build extremely precise journalist mailing lists for any new sector, focusing on the quality of relationships rather than on building the database.

Managing activity with disconnected tools (one tool for lists, an email client for sending, another system for reports) introduces friction at every step, increases the risk of error and complicates onboarding new team members.

Mediaddress integrates the entire workflow into a single environment:

• access to the most complete and up-to-date database available on the market
• search and journalist mailing list building with AI support
• editor for the press release
• integrated sending tool to maximize deliverability
• open reports for every journalist registered in the profiles
• project management per client with task assignment
• coverage monitoring and presentation of press clipping to the client

With Mediaddress every client has their own dedicated project and all information is accessible and secure on a single platform, with no additional tools to coordinate.

Outlets that open, others that close, journalists who change role or editorial team, or who request removal from a list: it only takes a few weeks to end up working with an approximate contact database.

Contact obsolescence exposes agencies to a twofold risk:

• on one hand, there are the penalties for non-compliance with GDPR, which can reach up to 4% of global annual turnover or €20 million;
• on the other, an inevitable drop in campaign effectiveness and the risk of ending up on the blacklist of journalists who receive press releases irrelevant to the topics they cover.

By adopting Mediaddress, agencies avoid both issues.

• They comply with GDPR because Mediaddress is the Data Controller for the collection and processing of journalist data. It independently manages consent, updates and deletion requests, relieving the agency of the burden and legal risk of data processing.
• They use always up-to-date contacts because every year Mediaddress carries out over 170,000 verifications, 80,000 updates and analyzes over 3.7 million articles to guarantee the best data quality through certified procedures.

Mediaddress is the only Italian company in the sector certified GDPR compliant, ISO 9001 and ISO 27001.

You can activate a 7-day free trial with no obligation. From the very start you'll have a dedicated consultant available to present the price list and help you define the most useful and advantageous custom plan for your agency.