Thanks to the collaboration between Mediaddress and editorial offices, journalists receive more relevant press releases and less spam, in compliance with GDPR.
According to Mediaddress's latest Journalists and Press Offices 2026 report, 89% of the press releases journalists receive turn out to be irrelevant or useless for their work.
Since 1990, in close collaboration with editorial teams, Mediaddress has collected and updated the professional contact details of journalists and outlets, enabling 3,500 press offices to work in a more targeted and relevant way, in full compliance with privacy regulations (GDPR).
Every day, a great many press offices need correct, up-to-date contact details to send press releases and information to the right people, as relevantly as possible.
Centralizing data updates in a single place makes life simpler for everyone: for those sending communications, and for those receiving them.
Updating your data with Mediaddress doesn't mean receiving more communications. Quite the opposite! It means receiving more targeted communications, less spam, and fewer repetitive requests.
With 3,500 press offices served, Mediaddress is the most highly regarded service in Italy for distributing press releases. Every day, our staff verifies and updates the contacts of nearly 6,000 outlets and 34,000 journalists.
In addition to providing a database of accurate, always up-to-date contacts, Mediaddress encourages press offices to use them correctly, providing advanced tools for building targeted mailing lists and guidelines that discourage indiscriminate (spam) and promotional communications.
STEP 1: The Mediaddress team periodically contacts the editorial team to verify and update the database
STEP 2: The editorial team reports updates and preferences in their personal section
STEP 3: The Mediaddress team verifies the information and records it in the database
STEP 4: Press offices using Mediaddress access data that's always correct and up to date
STEP 5: Communications become more relevant, and errors, unnecessary phone calls and off-target sends are reduced
We update and process information with the goal of enabling more precise and relevant professional communications, in compliance with privacy regulations.
If some members of your editorial team would prefer not to receive press releases from press offices subscribed to Mediaddress, we handle the request or any deletion request for their contacts.
We also invite you to let us know if you receive irrelevant messages: if they can be traced back to one of our clients, we take prompt action.
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