News Agencies, Printed press divided into Public Periodicals, Category Periodicals, Newspapers and Supplements to newspapers and periodicals,
Online divided into Blogs and Online (magazine) news (online newspaper publications),
Radio News/GR (i.e. the news, this section also includes radio programs),
TV news is divided between/TG (television news) and TV Shows.
The journalists present in the database refer to the professionals and publicists who make up the editorial staff and are divided by role (director in charge, deputy, editor-in-chief, department manager, correspondent, collaborator, editorial board, etc.). There are also two other types:
In macro and micro topics, the macro topics, or fathers, refer to a large area such as “Culture”, “Economy”, “Society”, “Politics”, etc. The micro-topics, or children, pertain to circumscribed and specific topics. At any time it is possible to select the macro topic including all the micro topics, or select only the micro topic excluding the others.
Title, Publisher, Type of media, Frequency, Subject, Notes, Competent services, Notes, Direct telephone number, Telephone of the editorial staff, Direct e-mail address, E-mail address of the editorial staff, Postal address of the editorial staff, Social Account)
Name, Surname, Role, Competent services, Descriptive notes, Telephone of the Editor, E-mail address, Postal address, Website, Social Account)
Subscribers who have the indication of the social addresses available in their package (ask for an upgrade to Mediaddress if necessary) have additional important information, a space within the journalistic file and the masthead that lists the tweets made with the ability to directly retweet the message, reply and share on other social networks such as Facebook, Linkedin and Tumblr.
The data of the journalists of the editorial staff are reported to us directly by the editorial secretariats during the insertion or updating of the mastheads, the data of the freelancers are recorded directly by the journalist in the phases of registration and updating of one’s page, as regards “Other Firms/Contributors” the names are retrieved from the electronic search on the articles in one of the procedures dedicated to updating data and are visible, without contact details direct, in the corresponding section. Very often they are not journalists but “testimonials” and “opinion leaders” who contribute to the magazine as experts. We only publish those names who have contributed at least 10 articles in the last 6 months.
The main method of updating the database is periodic contact with the editorial secretariats to which we send e-mails with the list of editorial journalists to be updated. When the lists are returned, the changes are entered. At the same time we monitor the news of “turns of seats” in the world of information that appear in the national media. Finally, the electronic check on the signatures of the articles allows us to identify journalistic presence in the media.
The system is well established and categorised according to the type of media. There is a monthly update for national media headquarters and for periodicals with the highest distribution, and bimonthly updates for regional offices and for periodicals with average distribution. There is a quarterly update for local media and for periodicals with medium to low distribution and a four-monthly update for periodicals that are printed with this same frequency.
“Search” the search criteria to be set for creating a mailing list are now available
“Lists” is the archive of recorded mailing lists; to open one, position the mouse on the name and click on it
“Go directly to the journalist/magazine profile” this allows searching for a publication by title and/or a journalist by name
“Create Record” allows the creation from scratch of personal profiles of journalists/magazines
“FAQ” is the list of the most commonly asked questions and their answers. It also reports the alphabetical list of news reports
“Account” contains data referring to the type of subscription, administrative data, Windpress
Select the “Databases” link located under the Search criteria. Opens a page with an indication of the active subscription databases with the possibility of selecting only those on which you intend to work. Set the flag and save. The indication of the selected databases appears on the right at the top of the page.
With the nominal search in the white field at the top (marked with the lens icon). Enter the surname and first name (optional) and select the name that appears in the list of the program’s suggestions. The selected journalist’s profile and the available information automatically opens.
With the nominal search in the upper white field (marked by the magnifying glass icon). Type the title of the header, the program suggests a list of items common to the typed string. Select the one of interest from the list. The header file will automatically open with the available information.
By selecting among the three alternatives, editorial journalists (they are those who are part of the editorial staff, they are reported to us directly by the editorial secretariats), freelancers (they are who have self-registered in the database to appear in the newspapers for which they collaborate), contributors (they can be trainees, opinion leaders, in general figures who may also go beyond the field of journalism and who contribute as experts writing with a certain frequency for the newspapers), they are also called “other signatures”, we derive them from the electronic control carried out on the articles, for the national newspapers those with a number of articles greater than 10 are mentioned.
Select “Role” from the search menu and set “Responsible Director”, select and set the “Type of Media” e.g.: newspapers or periodicals. The journalistic services must not be set up because usually the director in charge, except for a small part, does not have them.
Enter the publisher’s name in the field of the same name, the list of journalists will automatically appear on the screen, positioning yourself on the “magazines” link takes you to the list of publications:
From the search menu, set the criterion “Magazines specialized in” by selecting the macro topic “Economics/Finance” or the micro topic “Economics”, the list of journalists who work in all the specialized magazines among the different types of media will automatically appear. By positioning yourself on the “newspapers” link, you access the list of newspapers.
Press Report: the journalistic service is the reporter’s topic and allows you to set the macro or micro topic of interest.
Type of Media: this allows you to select categories of newspapers among Press agencies/Printed Press/OnLine/Radio/TV. Each category gives you greater detail that allows the type of newspaper to be defined.
Area: allows you to select local media (newspapers, radio, TV periodicals of a local nature and broadcast locally), national (with news of a national nature and broadcast throughout Italy), foreign newsrooms (foreign newspapers with correspondent newsrooms in Italy).
Journalist Headquarters: selecting the geographical area allows you to identify where the journalists work from. The opportunities are: Country, Region, City. By selecting a country other than Italy, we can identify the Italian correspondents abroad.
Publications specialising in: allows to identify the specificity of the arguments of the media (e.g.: women’s media, tourism magazines, music radios, online magazines/gastronomy blogs, IT agencies, etc.).
Publication frequency: allows you to select the media output frequency (weekly, monthly, quarterly, etc.).
Position: this allows you to select the journalists positions (editor in chief, reporter, contributor, freelance, etc.).
Tags: allows identifying the names of journalists customized by the user with one or more keywords.
Editor: this allows you to find the names of journalists and newspapers of a certain editorial office.
By optionally setting one or more search criteria from the menu on the left, Journalism Service, Type of Media, Area, Journalist Headquarters, Newspapers specialized in, Frequency, Role, Tags.
Once the result is obtained, you can proceed in three ways:
It is absolutely necessary to respect the fundamental rules of the press office by sending the material to no more than two journalists in the same editorial office.
The selection of journalists to be involved is made easier by the fact that the list, being sorted by publication, groups the names, makes the roles, direct contact details and notes visible.
When choosing, it is advisable to give priority to names with direct e-mail addresses.
To speed up the selection, it is useful to go to the magazine results link to eliminate those of little interest. Near the heading “Journalists” (at the top of the column) there is a field to automatically flag all names on the page. Setting the flag is necessary when a list of journalists has to be added to an already created list (set the flag on all pages).
With the mailing open on the screen at the same time, the possible work options on that list will open at the top right, ”Delete list”, “Export list” to export it to Excel and/or PDF, “Send mail to list” to send automatically by mail, ”Shipping” to get the report of the mailings (emails sent, opened, not opened, etc.), “Share”, to give colleagues with whom you share the same group of passwords permission to read, write and modify the mailing lists created.
By selecting ”Lists” from the menu at the top left and “clicking” on the name of the mailing list to open. Furthermore, from the list of lists it is possible to delete, merge several lists and make copies
The selection of a single name to add to a mailing list can be done either by searching by surname by typing it in the white field above, or by “clicking” on the name of a list of journalists on the screen. His profile opens automatically, the option “Add journalist to list also appears at the top right. This offers two possibilities: adding that name to an already registered mailing list by selecting it from the drop-down menu, or saving a list from scratch even with only that name by choosing “New List” and giving the name .
With the list on the screen, select one or more names to add to a mailing list, select the “Add journalist to list” button. This option offers two possibilities, adding the “flagged” name(s) to an already registered mailing list, by selecting it from the drop-down menu, or saving a list from scratch by choosing “New List” and giving the name .
From the list: placing the “flag” on the name to be deleted and selecting the “Move to trash button.
From the reporter’s file: positioning itself on the “Mailing” tab and flagging the name of the list
From the list of saved mailing lists (LISTS), put the flag on the list to be copied and select “Copy list”.
The following changes may be made to a journalist’s profile who is present on a mailing list:
With the mailing list on screen, select the “Export list (pdf/xls)” option.
From the list of mailing lists available in the “LISTS archive, set the flag on the mailing to be deleted and select the “Delete list” button at the top right.
By clicking on the “headers link, placing the flag on the header and selecting “Delete”.
Search results always relate to journalists, they are presented in alphabetical order of publication, to locate only the list of publications, select the “newspapers” link next to the “result”.
Selecting between the three alternatives, editorial reporters (they are those who are part of the editorial staff, they are reported to us directly by the editorial secretariats), freelance (these are external collaborators who have self-registered in the database to appear in the publications for which they collaborate), contributors (they can be trainees, opinion leaders, in general figures who may also go beyond the journalistic field and who contribute as experts by writing with a certain frequency for the newspapers), they are also called “other signatures”, we derive them from the electronic control carried out on articles, for national newspapers those with a number of articles greater than 10 are mentioned.
The automatic sorting is ALPHABETICAL by title. To change it, select the “order by option: by title, by type of media (newspapers, periodicals, etc.), by journalist last name, by role.
By journalist surname, by role and by editorial staff, using the corresponding buttons above the list
They are preceded by the image of two pages.
By the keywords under the name within the journalistic sheet.
In order to work on the list of names of journalists or export and send an email, you must necessarily save the list by selecting the appropriate button.
By selecting the “Send mail” button at the top right from a saved list, the sending mode choice mask appears:
This method allows you to send your communications by personalizing the names of the recipients (who will receive your message with their name and surname indicated) and composing your HTML message with extensive text formatting options. The editor is organized in such a way that blocks can be added to the body of the email which in turn contain elements (text, images, buttons, divider, etc…), which can be customized as needed The communication will reach the recipients as it has been set up graphically. It is possible to view a preview by also choosing the type of device on which it is opened (Desktop, Tablet or Mobile).
| features / editors | my program of mail | Mediaddress editor | New Advanced Editor |
| faithful display on all mail clients | NO | YES | YES |
| faithful display on small screen devices | NO | NO | YES |
| template management | NO | NO | YES |
| personalization (name, surname) recipient | NO | NO | YES |
| insert images and upload to CDN | NO | NO | YES |
| creating complex layouts | YES (without guarantee that they are interpreted correctly by the recipient’s system | NO | YES |
after having selected “Send mail” the mask appears where the sender’s data is shown which can be modified according to the needs of the moment (subject to the verification of registration by our system).
Enter the subject of the communication.
In this phase it is possible to choose whether to include in the mailing even those names who do not have a direct e-mail by setting the “flag” on the “Send to all e-mails available in the mailing list” option. Confirm (optionally) with the “OK” key
Proceed by composing the message setting
The button at the bottom right allows you to go back to the previous action, view the preview, even from desktop/tablet and mobile phone.
It is possible to use the templates created and saved in the database in the vertical menu ACCOUNTEmail Templates
They will arrive at your mailing address:
It is the previous version of Advanced Editor with a default setting
The one indicated inside the form, in order of preference the one entered by the subscriber, in the alternative the direct address of the editorial staff entered by Mediaddress.
In the absence of one of these, the generic address of the editorial staff will be considered if the option “Send to all emails available on the mailing list” is confirmed in the form for sending the press release.
By checking the “Shipping option in the database. The report provides the result of the shipment for each name:
Emails sent from your email program may not exceed 6 MB. If you use the program’s internal editor, individual attachments cannot exceed 2 MB.
If the ‘Send to all’ option is not flagged at the time of sending, journalists without direct email will not be included in the shipment.
It allows you to postpone the shipment to a set date and time
How to do
How to check the status of shipments
Access the list of ‘Shipments’ it will present:
Note well
Sender Policy Framework (SPF) is an email validation system designed to detect email spoofing attempts. The system offers the administrators of an email domain a mechanism for defining the hosts authorized to send messages from that domain, allowing the recipients to check their validity. The list of hosts authorized to send emails for a given domain is published in the Domain Name System (DNS) for that domain, in the form of specially formatted TXT records. Phishing, and sometimes even spam, uses false sender addresses, so posting and verifying SPF records can be considered in part an anti-spam technique. The Sender Policy Framework is defined in the IETF publication RFC 7208. (Wikipedia)
Yes, it is possible by following a few precautions:
With the header tab on screen, select “download PDF” at the top right.
With the reporter’s file on screen, select “download PDF” at the top right.
With the result of a search for journalists or a mailing list on screen, select “Export list (PDF/XLS)” at the top right.
With the result of a search for journalists on video, select the “Magazines” link to view the list of publications, then select “Export list (PDF/XLS)” top right.
In the XLS file alone there are 3 columns dedicated to hosting all the information relating to contact details, addresses and accounts.
With the reporter’s card on screen, select “Edit card” top right. The profile can be customized by adding additional journalistic roles/services/magazines, telephone numbers, e-mail addresses, postal addresses, social accounts, notes. Select “Save” to confirm the added data. The Data entered is visible only to the group of linked passwords.
With option “Tags” placed inside the reporter’s file (under his name) it is possible to add personal keywords. These can be searched for by setting the “Tags” criterion from the menu.
Before creating a new journalist profile, make sure they are not already in the database. Also, make sure the publication they work for is in the database too, otherwise you must first proceed to create the publication profile (see the following FAQ). Select “Create profile” from the menu on the left and fill in the fields (those with a red asterisk are required). The program automatically checks for possible matches and if it finds one then it will ask you to confirm or delete the same name that already exists in the database. If you confirm, the program transfers the telephone data that is already there. When selecting the “Delete” button (because it is not the same person) you can proceed to insert new data. Select the “Save” button to confirm the profile. The entered data is only visible to the group with the associated password.
Select the ”Create profile” button from the menu on the left, fill in the fields (those with a red asterisk are mandatory). Select the “Save” button to confirm the new inserted card. The Data entered is visible only to the group of linked passwords.
Use the link “edit profile” and add the data. Then select the “Save” button.
They are keywords/codes that the subscriber can enter in journalists’ files to label them and subsequently be able to extract them from a menu search. Select the “Add Tag” item, type in the keyword and confirm the same item which is composed just below, confirm with the “Add Tag” button or close if not wants to save. In the search criteria on the left, by selecting the “Tags” item, a drop-down list of assigned keywords appears, flag the desired one to extract all the names of journalists to which it has been assigned.
By positioning the arrow in the white search field and entering the note you are looking for, the list of journalists who have the requested note attributed to them will appear.
On the horizontal menu, all right, there is the account icon , clicking you access the section which has a sub-menu on the left, clicking on ‘My customizations’ displays the list of journalists you have added or modified. Some journalists may have a triangle icon and in the ‘reason for removal’ column the words ‘Journalist no longer accessible from the search’, in these cases the form and/ o the modifications were linked to journalists and/or newsrooms no longer present in the database.
To make an inserted profile accessible again, it is sufficient to modify the editorial staff in which he works, in the case of addresses it is necessary to insert them on another profile or create a new one.
Profile: displays the list of accesses to active databases
Subscription: displays the type of subscription, the features included in the package in use and active databases (Italy, Europe, Rest of Europe/ the Middle East/Africa, etc.
Permissions: display (for the account Administrator only) of shared accesses and the possibility of modification/cancellation of lists by colleagues
Administration: displays (only to account Administrators) administrative data related to the current subscription (outstanding invoices, etc.)
WindPress: from the main horizontal menu click on the account item. Then from the left menu click on the windpress item, the following page will be presented on which to click on the request access button.
At this point you are redirected to the website www.mediadata.it where 3 things can happen:
Shipments via our shipping service and data exports in Excel and PDF are governed by limitations relating to the chosen subscription package and certain usage criteria.
Annual
Weekly: to 10,000 email addresses (for all packages)
For single shipment: to no more than 3,000 email addresses (for all packages)
Annual
Weekly: 10,000 (for all packages)
For single export: 4,000 (for all packages)
Emails sent from your email program may not exceed 6 MB. If you use the program’s internal editor, individual attachments cannot exceed 2 MB.
Going to the “Exit” key in the main menu.
There are three possibilities:
By using the button on the bottom right. By selecting it, the “Feedback” form will open where you can enter the message to be sent to Mediaddress.
La presente informativa è riferita alle politiche di privacy adottate da Mediaddress (di seguito anche “noi”) per la raccolta e il trattamento dei dati personali dei Giornalisti ed è resa ai sensi dell’art. 14 del Regolamento UE 2016/679 e dell’art. 13 del d. lgs 196/2003 (“Codice della Privacy” e congiuntamente “Normativa Privacy”). Per “Giornalisti” intendiamo professionisti nel settore dell’informazione, giornalisti, editori, redazioni, bloggers, commentatori su social, opinionisti e chiunque sia attivo nel settore dei media. Il titolare del trattamento è Mediaddress s.r.l., con sede legale in Milano, Via G. Compagnoni, 30 in qualità di titolare del trattamento nell’ambito delle finalità offerte tramite MEDIADDRESS (www.mediaddress.it) (il “Titolare”).
MEDIADDRESS è una banca dati di media e di giornalisti italiani e stranieri riconosciuta dall’Ordine dei Giornalisti. La banca dati è stata istituita oltre 26 anni fa, ha avuto nel corso di questi anni oltre 3.000 uffici stampa abbonati e oltre 6.000 giornalisti iscritti. MEDIADDRESS offre i più elevati standard di sicurezza e garantisce, con i mezzi tecnici e organizzativi implementati, il più ampio rispetto dei principi di trasparenza, correttezza, proporzionalità e responsabilizzazione previsti dalla Normativa Privacy. I nostri processi sono soggetti a continui controlli ai fini della certificazione UNI EN ISO 9001:2008. MEDIADDRESS è stata creata per rendere più mirato il flusso di informazioni tra ufficio stampa e giornalista.
I dati personali dei Giornalisti che vengono trattati sono dati personali comuni (nome e cognome, nome della redazione, il ruolo del Giornalista all’interno della redazione, le aree di competenza/interesse del Giornalista, ultimi servizi giornalistici, l’indirizzo email di redazione del Giornalista e il numero di telefono di redazione del Giornalista, indirizzi social media) (“Dati dei Giornalisti”). Non vengono raccolti dati che non siano pertinenti e strettamente necessari per il perseguimento delle finalità indicate di seguito. Non raccogliamo, per esempio, dati personali non afferenti alla sfera professionale (come cellulare, email privata o altri recapiti) a meno che non ci siano volontariamente forniti dal Giornalista mediante registrazione nell’Area Giornalisti. Non raccogliamo dati appartenenti alle categorie particolari di dati di cui all’art. 9, co. 1 del Regolamento.
Raccogliamo e utilizziamo i Dati dei Giornalisti nei limiti permessi dalla Normativa Privacy in presenza del legittimo interesse di fornire beni e servizi a terzi. I Dati dei Giornalisti vengono trattati esclusivamente per finalità connesse all’attività giornalistica e alla stampa in genere. Usiamo solo i dati strettamente necessari per la fornitura dei nostri servizi e solo per finalità che siano compatibili con quelle per le quali i Dati dei Giornalisti sono stati raccolti, ricevuti o il cui uso è stato autorizzato.
I nostri Utenti (come definiti nel para. 4 (Destinatari)) usano i Dati dei Giornalisti inclusi nei nostri prodotti e servizi per identificare i Giornalisti più indicati con i quali instaurare un dialogo e gestire la reputazione della propria azienda mediante la diffusione dei propri comunicati, annunci, lancio di prodotti, oppure contenuti rilevanti per la collettività ed il mercato nei casi di comunicazioni da parte delle istituzioni e della Pubblica Amministrazione.
In particolare i Dati dei Giornalisti sono raccolti e trattati per le seguenti finalità:
Gli aggiornamenti vengono effettuati secondo uno scadenziario automatico mediante (i) richiesta periodica di conferma dei Dati alle redazioni, (ii) sulla base delle notizie indicate nella rassegna stampa nazionale ed internazionale previa conferma da parte delle redazioni o (iii) direttamente su segnalazione della redazione o dei Giornalisti. Queste misure consentono di salvaguardare la qualità del dato, garantendone l’esattezza e l’aggiornamento.
I Dati possono essere forniti direttamente dal Giornalista o dalla redazione con la quale il Giornalista collabora. La base giuridica è costituita dall’interesse legittimo della redazione di usufruire di un servizio di ottimizzazione del feed dei comunicati stampa e dall’interesse legittimo del Titolare di fornire un servizio per rispondere alle esigenze di mercato. Il servizio offerto tramite MEDIADDRESS risponde anche all’interesse della collettività di ricevere un’informazione completa e accurata, nonché all’interesse degli utenti di identificare prontamente il Giornalista e la testata per la pubblicazione del proprio comunicato. In conformità con la Normativa Privacy il Titolare ha condotto un Legitimate Interest Assesment e una valutazione di impatto privacy nei quali sono strati tenuti in considerazione, fra gli altri fattori, la natura professionale dei Dati dei Giornalisti, l’utilizzo strettamente legato all’attività giornalistica e i benefici in termini di esattezza del dato e di controllo su di essi da parte dei Giornalisti.
Condividiamo i Dati dei Giornalisti solo nei modi descritti nella presente informativa o altrimenti richiesti dalle leggi applicabili. Condividiamo i Dati dei Giornalisti con i nostri Utenti nell’ambito dell’erogazione dei nostri prodotti e servizi assicurandoci che il loro accesso sia sicuro e determinato nel tempo. I Dati dei Giornalisti potrebbero essere condivisi, per le finalità di cui al punto 3, con:
Tali soggetti sono, di seguito, collettivamente definiti come “Destinatari”. Nei rapporti contrattuali con i Destinatari, il Titolare assume le necessarie precauzioni affinché i Dati personali siano trattati dai Destinatari esclusivamente per le finalità sopra descritte e nel rispetto della Normativa Privacy.
I Dati sono conservati per il periodo strettamente necessario per il raggiungimento delle finalità sopra descritte. Nel determinare detto periodo di conservazione si tengono presenti i seguenti criteri: (i) correttezza del dato; (ii) periodicità della testata, e (iii) l’eventuale cessazione dell’attività giornalistica.
Poiché il trattamento dei Dati dei Giornalisti è basato sull’esistenza di un interesse legittimo specifico e del bilanciamento dello stesso interesse con l’interesse alla riservatezza dei propri dati dell’interessato, l’interessato ha il diritto di opporsi in qualsiasi momento, per qualsiasi ragione, al trattamento dei propri dati mediante comunicazione scritta da inviarsi a privacy@mediaddress.eu.
L’interessato ha inoltre il diritto di ottenere la conferma dell’esistenza dei propri dati, di richiedere l’accesso ai propri dati, di conoscere quali dati sono stati raccolti, di chiedere la rettifica o la cancellazione degli stessi nei casi previsti dall’art. 17 del Regolamento, la trasformazione in forma anonima o la limitazione del trattamento dei dati che lo riguardano, nonché di ottenere in un formato strutturato, di uso comune e leggibile da dispositivo automatico, i propri dati, nei casi previsti dall’art. 20 del Regolamento. In ogni caso l’interessato ha il diritto di proporre reclamo al Garante per la protezione dei dati personali qualora ritenga che il trattamento dei propri dati sia contrario alla Normativa Privacy in vigore.
Il Titolare del trattamento può essere contattato in qualsiasi momento all’indirizzo di posta indicato sopra o all’indirizzo di posta elettronica privacy@mediaddress.eu per l’esercizio dei diritti di cui al punto 7 o per qualsiasi quesito in merito al trattamento dei Dati dei Giornalisti.
In the event of a request from the journalist receiving your emails to stop receiving your emails or to be removed from your list or from your database, pursuant to the GDPR you are required to: